The museum presents a seamless combination of architecture, experiences, and exhibits spreading across three continuous ramped-down floors. The museum is dedicated to American Olympic and Paralympic athletes and their personal stories. Presenting over 460+ artifacts, media, and technology with state-of-the-art design. It looks forward in its presentation of all aspects of the Olympic experience, is inclusive of the Paralympics, and sets a new standard for accessibility with RFID integration. Visitors will find it inspiring, thought-provoking, and engaging. Visitors can leave the museum with a greater appreciation of all the factors that go into the training and performance of Olympic and Paralympic athletes, the history and into the future, and how Olympic values relate to our daily lives. 

I actively participated in many creative workshops interviewing select Team USA Olympic and Paralympic athletes on key messaging, experiences, and key takeaways in the different galleries—helping to develop the environments and visionary approach. As a senior lead on physical graphics, I conceived and developed all the branded design standards and typography systems with the overall visual language used in the main galleries and transitional spaces. The visual communication system is brought through the entire experience—start to end—into all media and film for a universal design approach that matched the tone set by the exterior presence of the building and the excellence of the athletes in action and narration.