WASHINGTON, DC
2019
| 20,000 SF

CLIENT: THE INTERNATIONAL SPY MUSEUM
ROLE: CREATIVE LEAD, ART DIRECTION, GRAPHIC STANDARDS, PROTOTYPING & PRODUCTION

DESIGNED WHILE AT GALLAGHER & ASSOCIATES

The International Spy Museum

The International Spy Museum at L’Enfant Plaza documents the origins and history of espionage and spy tradecraft. The museum experience expands its mission to share a unique vision of the world of intelligence information and how it affects people and world events. The exhibition spreads across two expansive floors, including the main entrance lobby with retail space. With over 1,200+ unique graphics, it was a complex puzzle and challenge to solve.

As the multidisciplinary creative lead on all physical graphics, I established a universal type system that was integrated within all exhibition galleries. I also conceptually developed many of the custom approaches for thematic period elements across the entire museum from the lobby to the final debriefing center and retail space. A wide range of bespoke graphic techniques is used throughout from light-changing murals, provocative collages, thematic direct prints on casework, and ceiling-suspended dimensional lettering. Each gallery space had to communicate on its own, yet blend seamlessly across a spectrum of topics from spies and spymasters to modern-day cyber warfare. Giving visitors at each point in the story a moment to discover, reflect or give a surprise, yet feel all is not what it seems.

An immersive dramatic experience for museum visitors using dynamic textural elements and powerful graphic language to pull visitors into the hidden world of espionage. A curated journey that invites the audience to see if they have what it takes to be a spy.

Reimagined Spy

“Welcome to the new International Spy Museum!”
uploaded by IntlSpyMuseum

DOCUMENTATION EXAMPLES

CREDITS
DESIGN & EXECUTION: GALLAGHER & ASSOCIATES
MEDIA PARTNERS: Cortina Productions
FABRICATION: KUBIK-MALTBIE
SPIES AND SPYMASTERS THEMING: ThemeWorks, Inc.

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